Homepage > Events > McDonalds launching new project for literacy

Parents and Kids listen up! 



McDonalds are launching a new project to help empowering children’s reading ability, knowing that literacy amongst children across Europe is at an alarming percentage McDonald’s will be offering for free, Books for kids to download from happystudio.com. Every month there will be available two new books which anyone with access to the website can download whether they are or not McDonald’s customers.  The launch will kick start in Malta and then eventually amongst all the other European Restaurants. Mc Donalds have also approached the Ministry of Education as they are aware that they also would like to raise awareness amongst children to read more and our idea was very well accepted. Apart from the Ministry of Education Mc Donalds are also in contact with experts in the field of education, child development and local authors who will be the ambassadors  for this project and post regular tips and facts on the McDonald’s face book page. All with the intention to educate and promote the importance of reading and the beautiful world of books amongst children.


Following the launch on the 27th July McDonalds are planning an afternoon of different fun activities within the McDonald’s Restaurants on the 3rd August to promote the free downloadable  e-books.



Subscribe to our free newsletter
SIGN UP to receive our regular newsletters with upcoming news and events on the Maltese Islands as well as some fantastic competitions, and other relevant promotional material from third parties! We use cookies to provide you with a better experience. If you carry on browsing we will assume that you are happy to accept cookies. Please take a moment to review our Privacy Policy.

Malta Baby & Kids Directory is created by mums for mums and childcarers.
Lisa Grech is the founder of the Malta Baby & Kids Directory and website. Together with Denise Briffa and Crysta Darmanin we combine work on the publication and website while bringing up lots of children (seven between us!).

Your name: Your e-mail address:
  Security Verification            
  Enter the code shown   Entering the code in the box protects your email address and helps prevent automated spam